• Press Release
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WHOOP Takes on the Stress of the Season with the “Thrive the Holidays” Challenge


BOSTON, MA – November 20, 2017 – WHOOP, the human performance company, today announced the “Thrive the Holidays” challenge, a call to rise up and beat the stress of the season with WHOOP. Starting on Black Friday through midnight on Cyber Monday (November 24-27)—WHOOP is giving first-time buyers the chance to purchase two WHOOP straps for the price of one so you can thrive the holidays together. If you’re already on WHOOP, you’ll be eligible to buy a strap at half price.

“From picking the perfect gift to family drama and dynamics to struggling to stay fit—holiday stress has been identified, analyzed and studied from every angle,” said Will Ahmed, WHOOP Founder and CEO. “But until now, no one has provided a solution to thrive the holidays and not simply survive the stress of the season. We’re answering the challenge this year by making it easy for you and those you care about to get and share WHOOP.”

Thriving is not counting steps—WHOOP is moving fitness wearables in a new, data-driven direction. The WHOOP Strap is waterproof and built to be worn 24 hours a day on the wrist, forearm or bicep—monitoring Strain, Sleep and Recovery. When paired with the Strap, the WHOOP mobile app provides personalized analysis and actionable recommendations to tailor your daily schedule and workouts, improve sleep and thrive all day long. Here’s how it works:

Quantifying Stress and Strain

Workouts are just one piece of the puzzle. WHOOP tells you how your body is responding to all the stress and demands of your daily life. It provides a Strain score between 0-21 that’s calculated from 100MB of data collected during your day—from the moment you wake up until the moment you go to sleep.

  • No matter your age, you will feel some level of stress during the holidays. Healthline confirmed that from generation X to baby boomers, about 60 percent of folks struggle to thrive during this time.

Restore Your Body with the Sleep You Need

From naps to nighttime, WHOOP acts as a sleep trainer, recommending how many hours you should sleep, along with analyzing your sleep performance—including light, REM and deep sleep cycles. It also captures resting heart rate and the ultimate measure of your physical fitness—heart rate variability (HRV)—at the optimal times each night.

  • Those late-night holiday parties and shopping will add up. In fact, the National Heart, Lung and Blood Institute found that after several nights of cutting back on sleep—even just 1–2 hours per night—will impact your ability to perform as if you haven’t slept at all for a day or two.

Personalized Recovery to Thrive Each Day

Every morning, WHOOP greets you as a virtual coach—sharing an easy-to-understand percentage (0-100) and color code (red, yellow, green) that signals your recovery level for the day. This takes the guesswork out of planning your workouts and daily activities—you know exactly how hard you should push your body.

  • Use the holidays as an opportunity to recover and enhance your well-being beyond the stress of the season. The American Psychological Association found that almost 25% of adults report extreme stress outside the November and December holidays.

Anyone who purchases a WHOOP during the “Thrive the Holidays” challenge (November 24-27) will be eligible to join “Team Thrive”. Team members will have exclusive access to the Team Thrive portal to compare WHOOP stats with other WHOOP athletes in real-time, inspire others to thrive, and empower health through the holidays and beyond.

WHOOP – $500.00 MSRPPackage includes:

  • WHOOP Strap 2.0
  • Battery Pack
  • Wall Adapter with 2 USB Charging Ports
  • Mini-USB Cable
  • Travel Puck
  • One-Year Warranty
  • Made for iPhone and Android

To purchase WHOOP and learn more about the “Thrive the Holidays” challenge, please visit


WHOOP, a company committed to unlocking human performance, is transforming how athletes understand their bodies and inner potential. Designed for the 24-hour performance lifestyle, the award-winning WHOOP Strap 2.0 is worn by the most elite athletes in the world to positively change behavior, provide actionable recommendations and avoid overtraining. WHOOP provides individuals, teams, and their coaches and trainers with a continuous and personalized understanding of Strain, Recovery, and Sleep to balance training, reduce injuries, and predict performance. Join the best athletes in the world and learn more by visiting