- Press Release
Men's Journal – How WHOOP became the fitness tracker for the athletic elite
Do the lifting, running, cycling, WOD-ing masses demand the same level of detail? That’s still up for debate. But for now, it’s clear that Whoop has a stranglehold on the elite edge of fitness-tracker tech, and that it could very well pave the way for an even better understanding of human performance among the best of the best.