- Press Release
WHOOP Partners with Barbells for Boobs to Further Breast Cancer Research
October is Breast Cancer Awareness Month, and WHOOP is proud to announce our partnership with Barbells for Boobs in the fight against this deadly disease. One in eight women will be diagnosed with breast cancer during their lifetime. Additionally, 58% of women with breast cancer suffer from cancer related depression and 32% experience general anxiety disorder. WHOOP and Barbells for Boobs, a 501(c)3 non-profit organization, will work together in an effort to contribute to research being done in this space. The goal is to improve the lives of breast cancer survivors post-diagnosis, and to help to reduce the risk of breast cancer by emphasizing the importance of appropriate levels of sleep, exercise and recovery. Barbells for Boobs’ mission states: "We are a community taking action in breast cancer by providing support and education to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship. We are improving the quality of life and outcomes in individuals impacted by breast cancer."
To begin our research, we are conducting a case study examining WHOOP data (sleep, resting heart rate, heart rate variability and more) from a number of cancer survivors in the Barbells for Boobs community. Phase 1 of the study will establish the participants’ baseline metrics and observe trends. In Phase 2, based on the initial data various interventions will be recommended to each subject depending on where they need the most help. For example, we suspect many may be sleeping poorly, so behaviors will be suggested to boost the quality of their sleep. In Phase 3, we’ll look for any changes (hopefully improvements) in the data based on the interventions made, and use this to lay the groundwork for more extensive research going forward. From Kristen Holmes, our VP of Performance Science who will be facilitating the study: "There are significant gaps in the research on how to implement sustainable lifestyle changes in this population. Our ultimate goal is to identify specific behaviors related to sleep, movement, stress management and recovery, that will improve the resilience and overall quality of life of these individuals. We have a real opportunity to use the data to develop a coherent 'playbook' that will focus effort and improve outcomes."
SPECIAL EDITION BAND
To further support the cause, we’ve created a custom Barbells for Boobs band for your WHOOP Strap, now available in our online store. It features the pink and white Barbells for Boobs logo, displayed on an Onyx ProKnit band with a matching white hook. The band sells for $25, with 100% of all proceeds going directly to Barbells for Boobs to help facilitate future research and education. [caption id="attachment_10465" align="aligncenter" width="400"]
A custom Barbells for Boobs band can be purchased for your WHOOP strap to help fight breast cancer.[/caption]
Over the next several months, WHOOP will continue to highlight the great work being done by Barbells for Boobs within their community. In addition to evolving the case study towards clinical trials facilitated in collaboration with Barbells for Boobs' Chief Medical advisor Dr. Oliver Glass, we will co-author educational content on how Barbells for Boobs supports breast cancer survivors, as well as the importance of training, sleep and recovery pre and post diagnosis. Learn more about how WHOOP Unite can support research studies