We believe you should be in control of your personal data. Consistent with this belief:
We prioritize the accountability and the security of your personal data. Our policy is that a member’s personal data is not to be accessed or shared by anyone without an explicit need to do so. Consistent with these priorities and our policy:
Our business model is to provide highly valuable product experiences and services to our members in exchange for membership fees. As such, we never monetize our members’ personal data by distributing it to other parties, period. This is our promise.
Our members provide us with an unprecedented amount of accurate physiological data that is collected by their WHOOP strap. This information includes heart rate, heart rate variability, sleep duration, respiratory rate, data such as the type of activity engaged in and the duration of physical activity, and any additional information members chose to enter when using WHOOP services (collectively, we call this “wellness data”).
We use aggregated or de-identified wellness data that no longer identifies a particular individual (and is thus no longer personal data) to help answer important questions about human performance and further explore what it means to be optimal. We believe we have a responsibility to create an ever-better experience for our members by identifying and sharing cutting edge insights. We will always look to provide new content and product features, improve and customize our services (including determining and reporting on trends, sleep, strain and recovery), and develop thought leadership in the area of human performance. We hope your experience with WHOOP will improve over time as our membership base grows and we continue with our mission to unlock human performance.
We know privacy and security are important to you. We are committed to making WHOOP the best tool to monitor and understand the body. We will continue to be transparent about our privacy and security practices as we grow alongside our membership.