Clarifying and Updating Our Upgrade Policy

Clarifying and Updating Our Upgrade Policy

We're updating our upgrade eligibility to ensure it reflects both our values and your expectations. We heard your feedback, especially from those of you with more than 12 months remaining on your membership. 

Starting today:

• If you have more than 12 months remaining, you’re eligible for a free upgrade to WHOOP 5.0 on Peak. This will be automatically applied when you go to check out.
• If you’ve already upgraded to WHOOP 5.0 on Peak and paid a one-time upgrade fee despite having more than 12 months remaining, we’ll refund that fee. You’ll be receiving a refund – stay tuned for an email. 

How Upgrades Work

Your WHOOP membership has always included access to the latest hardware — at no additional cost — based on how much time you have remaining in your membership.

When we launched WHOOP 4.0 in 2021, most members were on monthly or 6-month plans. At the time, members with 6 months or more remaining were eligible for a free upgrade to WHOOP 4.0. Annual memberships were more expensive than they are today. 

Today, we only offer 12- and 24-month memberships, and, as a result, the free upgrade eligibility to WHOOP 5.0 on One or Peak requires 12 months or more of membership remaining. If you have less than 12 months remaining, you can extend your membership to receive an upgrade at no additional cost – or pay a one-time upgrade fee to get the latest hardware without extending your membership. You can also choose to renew your subscription when it is up, and you’ll be eligible to upgrade to WHOOP 5.0 at that time for free.  

Also, if you purchased or renewed a WHOOP 4.0 membership in the last 30 days before May 8, your upgrade fee will be automatically waived at checkout. 

More Membership Choices

As you may have seen, this week we also introduced an additional and entirely new membership, WHOOP Life. This is our most premium option yet, offering medical-grade capabilities, only possible with our most advanced hardware, WHOOP MG.

You can upgrade to WHOOP Life in two ways:

• Upgrade to a 12-month WHOOP Life membership and receive WHOOP MG at no extra cost
• Or, pay a one-time upgrade fee to receive WHOOP MG and switch to WHOOP Life without extending your membership

You can see details for membership pricing in your region here and more on upgrade fees in your region here.

Correction on Our Blog

We also want to acknowledge that a previous blog article incorrectly stated that anyone who had been a member for just 6 months would receive a free upgrade. This was never our policy and should never have been posted. As noted above, our policy for upgrades from WHOOP 3.0 to WHOOP 4.0 was that members with 6 months or more remaining on their membership were eligible for a free upgrade to WHOOP 4.0. We removed that blog article when it came to our attention and updated WHOOP Coach with the proper information. We're sorry for any confusion this may have caused. 

Thank you for your feedback. We remain committed to delivering the best technology, experience, and value to our community.