WHOOP® Joins The British & Irish Lions as Official Supplier for The Qatar Airways British & Irish Lions Tour to Australia 2025

Boston, USA / London, UK — Tuesday 24 June — WHOOP, the human performance company, is proud to announce its role as an Official Supplier to The British & Irish Lions for The Qatar Airways British & Irish Lions Tour to Australia 2025 — one of the most eagerly anticipated events in international rugby.

As part of this strategic partnership, all Lions players, performance staff, and backroom team members will be equipped with the all-new WHOOP 5.0 wearable technology, providing continuous, real-time insights to help them optimise recovery, mitigate the impact of jet-lag, and track key health metrics throughout the Tour and the crucial preparation period ahead.

The WHOOP platform consists of a sleek, non-invasive wearable and a companion mobile app. Designed for 24/7 use, WHOOP tracks key health and fitness metrics including Recovery, Heart Rate Variability, Resting Heart Rate, Sleep Performance, and more. This year, WHOOP introduced a completely reimagined experience, unveiling new hardware, software, and analytics to help people take greater control of their health, fitness, and longevity. Grounded in the latest longevity science, this update features innovations such as Healthspan, Heart Screener, an on-demand ECG service, Blood Pressure Insights and enhanced Women’s Hormonal Insights. To enhance accessibility, WHOOP also launched three new membership tiers, WHOOP One, WHOOP Peak, and WHOOP Life, tailored to a variety of health, performance, and lifestyle goals.

With the Tour heading to Australia and its unique travel and environmental challenges, WHOOP will work closely with the Lions' performance team to help manage the effects of long-haul travel by using data-led strategies to support player adjustment and optimise performance on arrival.

Briain Curtin, VP of Global Marketing at WHOOP, said: "We’re proud to support the British & Irish Lions, one of the most iconic teams in global sport, with our latest technology as they take on this demanding Tour." WHOOP is designed to empower individuals with actionable insights into their health, lifestyle and physiology, which will be hugely beneficial to not only the players but also the wider organisation as they travel to Australia for this series." 

Dan Tobin, Strength & Conditioning Coach for the Lions: "Performance, preparation, and player welfare sit at the heart of a successful Lions Tour. This partnership with WHOOP ensures our players and staff have access to world-class technology and data to support them every step of the way. We’re delighted to welcome WHOOP to the Lions family."

In addition to WHOOP 5.0 devices and access to the WHOOP Unite platform, the Lions touring party will also receive a range of WHOOP accessories — including additional bands, WHOOP Body garments, and WHOOP Sleep Masks — further enhancing the integration of wearable technology into the day-to-day routine of the squad.

The British & Irish Lions 2025 Tour to Australia kicks off in June 2025, with matches staged in Brisbane, Melbourne, Sydney and across the country, in what promises to be an unmissable series for rugby fans worldwide.

About WHOOP

WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP 5.0 and MG offer groundbreaking health innovations, including cardiovascular health features, Healthspan which quantifies Pace of Ageing and provides members with their WHOOP Age; and first-of-its-kind wearable blood pressure insights. WHOOP is the perfect health companion for anyone looking to optimise their health and performance. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. WHOOP is available to ship in 56 markets worldwide and the WHOOP app is available in English, French, German, Italian and Spanish (Latin America). 

To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube. 

Contact: press@whoop.com