WHOOP Expands Retail Presence in Germany, the Netherlands and Belgium Through Partnership with Coolblue

BOSTON and BERLIN- June 5, 2026-  WHOOP, the human performance company, today announced a new retail partnership with Coolblue, marking the company's first retail presence in Germany, the Netherlands and Belgium. 

By mid-June, WHOOP products will be available in 20 Coolblue locations across Germany, the Netherlands and Belgium, including the iconic Berlin store, giving more consumers even more access to the personalized health, fitness, and performance insights provided by WHOOP. 

What’s available in-store

Customers will be able to purchase all three membership options of WHOOP, along with battery packs and a variety of accessories provided by the brand.

Memberships:

• WHOOP One (€199) 
• WHOOP Peak (€264)
• WHOOP Life (€399)

Available band styles will include SuperKnit, CoreKnit, Bicep, SportFlex, and LeatherLuxe options in a range of colors and designs, with pricing ranging from €49 to €119.

Coolblue is the latest in the global retail push from WHOOP, with more locations to come later this year. 

About WHOOP

WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and longevity. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Research shows that people who wear WHOOP daily log more than 90 additional minutes of exercise per week, get over two extra hours of sleep, and have 10% higher heart rate variability.

Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $900 million in venture capital, ships to 56 countries, and operates in six languages. To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.

About Coolblue

Coolblue is the leading electronics retailer in the Netherlands and Belgium for over 25 years and has been bringing its customer-centric concept to Germany since 2020. With 40 stores across those countries, the company is consistently expanding its retail presence.

With record revenue of €2.56 billion in 2025, including €307 million in Germany (+30%), Coolblue is continuing its strong growth trajectory.

Coolblue consistently places customer satisfaction at the heart of everything it does. To achieve this, the company relies on its own infrastructure, including its own delivery and installation service, depots, and stores. With the  website and the Coolblue app, everything seamlessly works together to provide the best possible customer experience. This focus on customer satisfaction is reflected in the record NPS of 72.