BOSTON, September 8, 2021 – WHOOP, the human performance company, is proud to introduce the next generation of its proprietary technology, WHOOP 4.0, a personalized 24/7 digital fitness and health coach. The new technology leverages an upgraded sensor configuration for optimal accuracy and includes WHOOP Body featuring Any-Wear™ Technology, a first-of-its-kind line of smart apparel which enables members to wear their WHOOP 4.0 on multiple locations across the body.
WHOOP continually delivers meaningful in-app updates for an enhanced member experience. The WHOOP membership is unique in that hardware is included as a fundamental benefit. WHOOP members will receive first access to upgrade to WHOOP 4.0 free of charge. WHOOP 4.0 will also be available for purchase for new healthcare, government, business, and athletics customers.
“I’ve been thinking about this technology for more than a decade, and I can promise you that this is the most innovative product we have ever released,” said Will Ahmed, WHOOP Founder & CEO. “We’ve always aspired to develop wearable technology that is either cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have accomplished both.”
WHOOP 4.0 features include:
WHOOP Body featuring Any-Wear™ Technology enables WHOOP 4.0 to collect accurate data from areas including the torso, waist, and calf. This new collection of apparel is the first of its kind in the wearables industry and allows members to wear WHOOP 4.0 off of their wrist. In addition to apparel, WHOOP has developed new accessories and designs, including:
WHOOP Body featuring Any-Wear™ Technology is available in two collections with prices ranging from $54 to $109. The Training Collection includes sports bras, compression tops, leggings, shorts, and athletic boxers. The Intimates Collection includes bralettes and everyday boxers. WHOOP Body and SuperKnit Bands are only available in combination with WHOOP 4.0. Visit WHOOP.com and get a WHOOP membership that includes WHOOP 4.0 for free with access to the app for as low as $18 per month.
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve fitness and health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.