WHOOP Announces Pop-Up Shop at tm:rw in Times Square to Celebrate Performance Innovation

WHOOP will be in tm:rw Corner Shop until September 13th.

New York, NY (July 29, 2025) — WHOOP, the human performance company, is excited to announce the launch of its first-ever pop-up shop in New York City as part of tm:rw. This limited-time experience will allow data fanatics, health and fitness enthusiasts, athletes, and WHOOP members to explore the latest in performance tracking technology and experience the company’s breakthrough wearable products in a whole new way.

Located in the heart of Manhattan, the WHOOP Pop-Up Shop will provide visitors with an immersive, hands-on experience of the WHOOP cutting-edge technology. Attendees can interact with product demos, learn how to optimize their performance through data-driven insights, and even shop exclusive WHOOP merchandise. Whether you’re looking to improve your fitness or just curious about how WHOOP tracks key metrics like heart rate, recovery, and sleep, the pop-up is the perfect place to see WHOOP in action.

The WHOOP Retail Mission

This announcement comes as WHOOP continues to expand its presence in the retail space, both in the US and internationally. The pop-up shop is part of the ongoing mission of WHOOP to engage with the broader wellness community and make performance tracking more accessible to anyone who cares about their health. By opening the doors to an exciting, interactive space in one of the world’s most iconic cities, WHOOP is inviting people to discover firsthand how wearable technology can help them unlock their full potential.

When and Where

The WHOOP Pop-Up Shop will open its doors from July 29th until September 13th at tm:rw, located in the historic Candler Building at 220 W 42nd Street, in the heart of Times Square, New York, NY. The space will feature a variety of engaging activities, including live demonstrations, personalized consultations, and special offers for new and existing WHOOP members.

About WHOOP

WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP 5.0 and WHOOP MG offer groundbreaking health innovations, including cardiovascular health features; Healthspan which quantifies Pace of Aging and provides members with their WHOOP Age; and first-of-its-kind wearable Blood Pressure Insights. WHOOP is the perfect health companion for anyone looking to optimize their health and performance. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. WHOOP is available to ship in 56 markets worldwide and the WHOOP app is available in English, French, German, Italian and Spanish (Latin America). WHOOP can be purchased on Amazon across the U.S., U.K., and Australia, as well as Best Buy (U.S.) Dick’s Sporting Goods (U.S.), Flipkart (India) and Virgin Megastore (GCC), and more.  

To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube. 

About tm:rw

tm:rw exists as a destination for the extraordinary—where design, innovation, and well-being shape the future. It’s a platform for creators to break boundaries and for people to step into the next era of innovation—discovering, experiencing and shaping what’s possible. This is tm:rw. Where the next is now. For more information, please visit seeyoutmrw.com.

Contacts

press@whoop.com