WHOOP joins Brisbane Lions as official supply partner for 2025 NAB AFLW Season

WHOOP, the human performance company, is excited to announce its partnership with the Brisbane Lions as an Official Supply Partner, providing wearable technology to the Club’s AFL Women’s (AFLW) program that kicked off in August 2025. This formalises a collaboration that has already been in place for multiple seasons.

WHOOP helps athletes understand how sleep, recovery, and training load impact performance - providing players and coaches with clear, actionable insights to guide smarter decisions throughout the season. For the Lions AFLW squad, that means using continuous WHOOP data to fine-tune recovery, manage load during training blocks, and optimise performance come game day.

Lions AFLW High Performance Manager Matt Green said the performance staff have enjoyed working with the data to help educate players and give them tools to better their performance. We are excited to be officially partnering with WHOOP, who have been embedded in our program for multiple seasons now,” Green said. “As performance staff, we love the data WHOOP provides to our players, which allows them to be in control of their performance and recovery. The education provided around high performance helps our players get the best out of themselves when they are at the club, training and recovering.”

Briain Curtin, VP of Global Marketing at WHOOP, said the partnership reflects a shared focus on pushing the boundaries of elite women’s sport. “The Lions are one of the benchmark AFLW programs, and our mission is to give athletes the insights they need to perform at their peak,” he said. “We’re committed to driving performance in women’s sport through our partnerships and research, giving athletes the data, tools, and education to keep raising the bar. From managing training loads to improving sleep on the road, WHOOP equips players and coaches with personalised, real-time feedback that turns recovery into a competitive edge.”

The Lions AFLW program continues to set a high standard on and off the field, with a focus on sustained success and player wellbeing. The ongoing support will help ensure athletes are equipped to perform at their best - now and in the seasons to come.

About WHOOP

WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP 5.0 and WHOOP MG offer groundbreaking health innovations, including cardiovascular health features; Healthspan which quantifies Pace of Aging and provides members with their WHOOP Age; and first-of-its-kind wearable Blood Pressure Insights. WHOOP is the perfect health companion for anyone looking to optimise their health and performance. Founded in 2012, WHOOP is based in Boston and has raised more than US$400 million in venture capital. WHOOP is available to ship in 56 markets worldwide and the WHOOP app is available in English, French, German, Italian and Spanish (Latin America). WHOOP can be purchased on Amazon across the U.S., U.K., and Australia, as well as Best Buy (U.S.) Dick’s Sporting Goods (U.S.), Flipkart (India) and Virgin Megastore (GCC), and more.  

To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.