BOSTON, November 15, 2021 — WHOOP, the human performance company, recently announced the establishment of its inaugural Women’s Performance Collective (WPC), a decision that demonstrates the company’s commitment to pursuing research, thought leadership and product development initiatives that specifically benefit women. In addition, WHOOP today announced a partnership with VOICEINSPORT (VIS), a global sports company that provides girls and women access to over 80 top experts in sport psychology, sport nutrition and women-specific health, mentorship by pro & collegiate athletes, and educational content written by women athletes. VOICEINSPORT serves as a safe community where girls use their voice to advocate for change.
The WPC is a diverse coalition of academic experts and top athletes from around the globe. Each member was selected for their contribution to sports, research, and industry influence. Together, these leaders will elevate the commitment of WHOOP to educate and empower women to manage their sleep, recovery, fueling and training to optimize their health.
Members of the WPC’s founding class include: Paralympic track and field athlete and commentator Scout Bassett, neuroscientist and former CrossFit Games athlete Dr. Allison Brager, CrossFit Doctor and podcast host Dr. Julie Foucher, Olympic bobsledder and 2020 World Champion Lauren Gibbs, Olympic track and field athlete, two-time World Champion, and maternal health advocate Alysia Montaño, Olympic runner and women’s health and mental health advocate Colleen Quigley, renowned author and female physiology and nutrition expert Dr. Stacy Sims, professional tennis player, WTA and advocate Sloane Stephens, NCAA 400 meter hurdle National Champion and first transgender woman to win an NCAA title CeCe Telfer, CrossFit’s 2x Fittest Woman on Earth Annie Thorisdottir, and nutritionist, author, medical doctor, and podcast host Dr. Hazel Wallace. Each year, the WPC will seek to empower a new slate of representatives to ensure representation and support across disciplines.
“At WHOOP, we recognize the importance of elevating female voices and supporting female physiology and research,” said Kristen Holmes, Vice President of Performance Science at WHOOP. “We are proud to create the Women’s Performance Collective as a continuation of our investments across women’s sports, performance, and wellness.”
In the year ahead, the WPC will drive new research, test upcoming product features, and more. WHOOP and the WPC will work to continue to address the research and education gap within women’s performance, as currently only 3% of sport science research is focused exclusively on women. To date, WHOOP has led research unique to female physiology regarding the menstrual cycle of collegiate athletes, patterns of hormones and recovery across the menstrual cycle, and pregnancy. The establishment of the WPC also comes swiftly following the company’s announcement of a multi-year partnership with the Women’s Tennis Association. WHOOP is currently the official fitness wearable of the LPGA Tour and is worn by top female athletes across professional sports.
VOICEINSPORT provides young women (age 13-23) access to exclusive content written by female athletes, mentorship from 150 collegiate and professional athletes, and live, virtual clinical and non-clinical sessions with over 80 of the top experts in sports science, sports nutrition, and sports psychology. The VIS Expert™ team was created in 2020 establishing the largest community of women’s specific experts helping girls and women in sport. Members include sport psychologists like Nicole Detling, Kimberly O’Brien, Lisa Bonta Sumii; sport science researchers such as Dr. Emily Kraus, Megan Roche, Dr. Georgie Bruinvels, Dr. Allison Brager; and sports nutritionists such as Angie Ashe, Dr. Stacy Sims and Nancy Clarke.
Through this partnership, WHOOP and VOICEINSPORT will provide young women access to technology to help them optimize their performance and better understand their bodies, while also giving them unique access to VOICEINSPORT Sessions where VIS Experts will host conversations, share learnings and advocate for change.
“At VOICEINSPORT, our mission is to bring more visibility to women and elevate their voices,” said Stef Strack, Founder and CEO of VOICEINSPORT. “We believe that through elevated digital services, educational content and now sport science and performance data from our Partners at WHOOP that we can keep girls in sport and advocate for change across the industry.”
Over the course of the partnership, WHOOP will sponsor 100 collegiate athletes with a WHOOP membership and VOICEINSPORT membership. Interested athletes will be selected via an application process on the VOICEINSPORT website with 25 being selected per quarter. WHOOP has also made its industry-leading wearable technology available to VOICEINSPORT content creators, mentors and community members so they may optimize their health and wellness goals.
VOICEINSPORT will invite members of the Women’s Performance Collective and broader WHOOP community to join the VIS League™ mentorship program and VIS Expert™ community. Both organizations will collaborate to generate written, audio and video content for the female audience around sleep, recovery, strain and the menstrual cycle featuring WHOOP and VIS Experts™.
“As a female athlete, I use my personalized recovery and sleep insights from WHOOP to make healthy, smart decisions about my training.” said Colleen Quigley, Olympic athlete and founding member of the WPC and VIS League™. “I’m passionate about bringing this information through VOICEINSPORT Sessions to women globally and empowering them to understand their bodies. The partnership between WHOOP and VOICEINSPORT is one I’m incredibly proud to be part of.”
For WHOOP, the WPC and partnership with VOICEINSPORT that will unfold over the next year serve as a dedicated effort to help women sleep, train, fuel and recover according to their unique physiology. Establishing this commitment deepens the shared mission of WHOOP, VOICEINSPORT, and the members of the WPC to accelerate and democratize access to women’s sport science and performance for years to come.
To learn more about WHOOP and its women’s marketing initiatives, watch this video.
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve fitness and health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
VOICEINSPORT, the global sports company, provides a membership for digital services in mental health, nutrition, sport science and mentoring from pro athletes to keep girls and women in sport. The VOICEINSPORT membership comes with free access to original articles written by women athletes, weekly podcasts, advocacy tools to drive change and a community forum. Paid services include a mentoring platform designed to increase the visibility to pro & collegiate athlete role models and access to both clinical & non-clinical sessions with the top 80 experts in sport psychology, sport nutrition and women’s health. Founded in 2019, VOICEINSPORT is based in NYC and is self funded by sports industry Executive and Advocate Stef Strack. Visit voiceinsport.com for the latest company news and follow @voiceinsport on Instagram, TikTok, Snap, Facebook, Twitter and LinkedIn.