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Sports Illustrated – Football’s Next Frontier: The Battle Over Big Data

By WHOOP

Sports Illustrated – Football’s Next Frontier: The Battle Over Big Data

If knowledge is power, NFL players may have just shifted the balance between them and the league over control of their own bodies. On April 24, the NFL Players Association announced a five-year partnership with WHOOP, a wearable device company that can track the health and performance data of the league’s athletes.