Wired – Here’s One Way to Keep Wearables on Wrists: Subscriptions

May 15, 2018

Starting today, Whoop is rolling out a subscription service for access to its platform, as well as access to its band. Also, the company is no longer selling the Whoop band as a standalone product, which means the only way to get your hands (or wrists) on this wearable from now on is to pay a $30 monthly subscription fee. Those who bought a Whoop band before this change will be grandfathered in to the analytics service, but newcomers will have to pay monthly dues with a six-month commitment up front.

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