Men’s Journal – How WHOOP became the fitness tracker for the athletic elite

February 25, 2017

Do the lifting, running, cycling, WOD-ing masses demand the same level of detail? That’s still up for debate. But for now, it’s clear that Whoop has a stranglehold on the elite edge of fitness-tracker tech, and that it could very well pave the way for an even better understanding of human performance among the best of the best.


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