Will Ahmed, founder and CEO of Whoop, discusses the company's wearable device that is specifically made for athletes and those who live an active lifestyle. The company operates on a $30 per month subscription model, which includes the tracker and what is essentially a fitness coach. Ahmed explains how his company can compete with Apple and Fitbit.
Cheddar – WHOOP is bringing the subscription model to the wearable fitness market (Video)
May 22, 2018