Cheddar – WHOOP is bringing the subscription model to the wearable fitness market (Video)

May 22, 2018

Will Ahmed, founder and CEO of Whoop, discusses the company's wearable device that is specifically made for athletes and those who live an active lifestyle. The company operates on a $30 per month subscription model, which includes the tracker and what is essentially a fitness coach. Ahmed explains how his company can compete with Apple and Fitbit.

Watch the full interview here.

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