Inside Look: What's Next for WHOOP in 2025

We know our members care deeply about what’s coming next, which is why we’re excited to share a look at our product roadmap. Some features are already in development and coming soon in the next 6 months. Others are still taking shape and on the horizon for 2026, and some we can’t talk about just yet. Everything here will evolve based on your feedback and the latest in health and performance science.

WHOOP began by helping elite athletes reach peak performance. Over time, we’ve learned that performance isn’t just for game day — it’s for every day. It’s about showing up at your best for the people and passions that matter most to you. That insight expanded our mission: to unlock human performance and healthspan. We believe in a future where people don’t just live longer, they live better. It starts with one simple idea: empower people to make smarter daily choices that drive lifelong improvements in health.

Our long-term goal? To collectively add one billion healthy years to people’s lives. Here’s how we plan to get there:

1. Achieve more with AI-driven personalization 

Smarter coaching, personalized to your goals and your life. 

We're building a more intelligent WHOOP – powered by next-generation AI models – that learns from your data, understands the rhythms of your life, and supports your evolving goals. It will go beyond analyzing your data to learn, adapt, and anticipate your next step, translating insights into personalized guidance that gets smarter the more you use it. 

Coming Soon: 

• Memory & Deep Personalization: WHOOP will remember the important things about your life, like frequent travel, ongoing health concerns, having young children, or specific training to tailor guidance accordingly. With AI-powered memory, WHOOP delivers more context-aware coaching while keeping privacy front and center. 
• Smarter Guidance that Adapts To You: WHOOP will personalize plans for you by intelligently analyzing your bloodwork, Healthspan opportunities, and unique goals. Using state-of-the-art AI, WHOOP will evaluate your ongoing progress, highlighting your successes and adapting recommendations to ensure you stay on track. 

On the Horizon: 

• Voice & Image Integration: Effortlessly capture important details, log activities, and get personalized insights, all by speaking and using voice commands.
• Adaptive Coaching: WHOOP will use real-time learning and predictive AI models to automatically adjust guidance for training, recovery, and lifestyle habits without requiring input from you, staying one step ahead of your needs – and keeping you on track towards your goals.

2. Get deeper insights about your body 

Build a clearer, more complete picture of your health. 

We’ve long said you can’t manage what you don’t measure, and we’re making it easier than ever to do just that. We’re investing in ways to get more comprehensive data about your body, including using AI to deliver richer, deeper insights, and ultimately how you track, visualize, and act on it. 

Coming Soon 

• Advanced Labs: Get your clinical lab results integrated into your 24/7 WHOOP data for the most complete view of your biomarkers and biometrics. Upload your own bloodwork from your annual physical at no cost, or get clinical-grade blood testing for markers like glucose, cholesterol, hsCRP, and HbA1c at an exclusive member rate. See what’s out of range, receive personalized insights from a clinician and thanks to advanced AI modeling, get a targeted action plan for how to improve your results. You can sign up for the waitlist here. 
• Advanced Labs + Healthspan: See how specific biomarkers impact the 9 key metrics that comprise your WHOOP Age for a more interconnected view of your health. 
• Journal Trends: See the behaviors you log in your journal over time, like sleep, caffeine, and alcohol, with new analysis of how your behaviors impact metrics beyond just recovery. Then, get personalized recommendations on how to improve your metrics. 

On the Horizon 

• Custom Journal Behaviors: Track anything you want, from tequila to eye drops, for complete visibility into what matters to you. 

3. Train with intention 

Build fitness that powers a longer, stronger life.

Fitness isn’t just about pushing limits — it’s one of the most powerful tools for longevity. WHOOP started by helping the world’s top athletes train smarter and recover faster. Now, we’re evolving into an AI-powered training partner for everyone, at every level of fitness.

Coming Soon

• Strength Trainer Trends: Track strength training with visual trends that show your progress over time. 
• New Activities: Choose from over 25 new activities from Tai Chi, to mountaineering, to chess, for the most comprehensive activity tracking available. 

On the Horizon 

• Heart Rate Accuracy Improvements: We’re continuing to invest in accuracy improvements to remain best-in-class. 

4. Celebrate the journey

Health is a long game, built day by day, habit by habit. 

You’re putting in the work – and we want you to feel it. We’re building more ways to reflect, celebrate, and stay motivated along the way. Because if we’re going to add one billion healthy years to people’s lives, we need to find ways to improve our collective health together.

Coming Soon

• Streaks & Achievements: Celebrate consistency and progress with new milestones and progress celebrations.  
• Year in Review: See your wins and streaks of the year, including new stats on Healthspan and WHOOP Age, all in one personalized wrap-up.

This is just the beginning

Please note that this is not a comprehensive list of everything shipping due to confidentiality. Everything we’re building is designed to help you live better for longer, with your data, your goals, and your values at the heart of it all.

As we roll out new features, we’ll keep you in the loop with updates here on the Locker and across our social channels. Because this roadmap is a living document, some priorities may shift, some timelines may move, and some ideas will evolve – or even change entirely. That’s part of building something truly innovative. We’ll keep listening to member feedback, and following the science, to build and do what’s best for you.

Ed Baker is the Chief Product Officer at WHOOP, where he leads product innovation. Prior to this role, he served as Chief Growth Officer and Board Member, helping scale the business into a global leader in wearable health tech. A serial entrepreneur and growth leader, he’s held senior roles at Uber and Meta, and built multiple companies with successful exits. A longtime WHOOP member and endurance athlete, Ed is passionate about building products that help people live and perform at their best. Ed has an MBA from Stanford, and at Harvard, he concentrated in Chemistry & Physics.