4. WHOOP Uses Only Aggregated or De-identified Wellness Data to Better Understand Human Performance
Our members provide us with an unprecedented amount of accurate physiological data that is collected by their WHOOP strap. This information includes heart rate, heart rate variability, sleep duration, respiratory rate, data such as the type of activity engaged in and the duration of physical activity, and any additional information members chose to enter when using WHOOP services (collectively, we call this “wellness data”).
We use aggregated or de-identified wellness data that no longer identifies a particular individual (and is thus no longer personal data) to help answer important questions about human performance and further explore what it means to be optimal. We believe we have a responsibility to create an ever-better experience for our members by identifying and sharing cutting edge insights. We will always look to provide new content and product features, improve and customize our services (including determining and reporting on trends, sleep, strain and recovery), and develop thought leadership in the area of human performance. We hope your experience with WHOOP will improve over time as our membership base grows and we continue with our mission to unlock human performance.