Podcast 359: Samuel Ross on Reimagining Performance Through WHOOP x SR_A

WHOOP Founder & CEO Will Ahmed sits down with Samuel Ross, Global Creative Director, WHOOP x SR_A, for an exploration of design, performance, and purpose.

Drawing from his formative years, creative partnership with Virgil Abloh, and work shaping some of the world’s most influential brands, Samuel reflects on how creativity, physical discipline, and narrative converge to define modern culture. Will and Samuel explore creativity, discipline, and storytelling and reveal how intentional design can shape not only products, but the way we live and perform.

Episode Chapters

00:46 - Samuel Ross: Global Creative Director, WHOOP x SR_A

03:06 - Bringing culture to design

04:25 - What Samuel Ross looks for in a brand

06:27 - Finding a flow state across design mediums

07:32 - Samuel Ross on early days working with Virgil Abloh

08:32 - Approaching mixed media design with fearlessness

09:38 - Advice for creatives: Making creative impact across industries

11:58 - How Samuel Ross finds his flow state

12:59 - Daily rituals for optimal creative focus

14:33 - Samuel’s experience with WHOOP: How he sees performance

18:43 - Integration and harmony between work and life

20:18 - Samuel’s definition of success as a creative director

24:47 - Samuel on starting SR_A

28:11 - WHOOP x SR_A: What’s to come

31:00 - The push and pull of performance lifestyle

33:34 - The first steps in creating for WHOOP x SR_A