BOSTON, April 4, 2022 – WHOOP, the US-based human performance company, offers innovative wearable technology via a membership to help people find their inner potential. Following the successful 2021 launch of WHOOP 4.0 in the German market, the company is now translating its corresponding app into German. This makes German the first language adaptation from English since WHOOP launched its first product in 2015.
“WHOOP members around the world rely on our platform for health and fitness insights,” said Will Ahmed, Founder and CEO of WHOOP. “Today, we are proud to launch our platform in German and deliver on our commitment to make the member experience even more personalized. Stay tuned for coaching in even more languages coming soon.”
WHOOP was founded in 2012 by Ahmed with a mission to unlock human performance. After years of research and development, the result is an innovative, personalized 24/7 digital fitness and health coach that, through the combination of wearable and app, provides a member real-time insights and feedback on sleep, recovery and training to achieve one’s goals. Moreover, with three advanced key pillars – strain, recovery and sleep – WHOOP not only shows what has been accomplished, but also provides actionable feedback and recommendations on what your body can do today as well as in the future. The monthly subscription includes free hardware, a community, and a holistic system for optimizing one’s lifestyle.
With WHOOP 4.0, the brand offers its members one of the most innovative fitness trackers and health monitors on the market. With the introduction of its own WHOOP Body apparel line, WHOOP can be worn not only on the wrist, but almost anywhere on the body. The small device disappears inconspicuously into boxer shorts, bras, leggings or shirts.
World-class athletes like Patrick Mahomes (Kansas City Chiefs), Rory McIlroy (PGA Player), Michael Phelps (American swimmer), Nelly Korda (LPGA Player) and Sloane Stephens (WTA Player) already rely on WHOOP and live, train and work with the wearable technology. German track and field star Malaika Mihambo wore WHOOP throughout this past season, and the brand is partnering with her to underline the relevance of the German market. As World and Olympic Champion in Tokyo 2021 and as 3-time athlete of the year in Germany, Mihambo is one of the most successful track and field athletes in the world.
“I’ve been a WHOOP member for quite some time now and the technology has given me such extensive knowledge of my body and health,” said Mihambo. “WHOOP and its actionable feedback help me gain a bigger picture view of how my individual behaviors and choices are adding to or detracting from my performance. Thus I can better prioritize everything from how I sleep and think about recovery to my daily habits and training.”
To learn more about WHOOP and its latest updates, visit www.whoop.com/de and get a WHOOP membership that includes WHOOP 4.0 for free with access to the app in German for as low as €30 per month.
WHOOP, the human performance company, offers a membership for 24/7 coaching to improve fitness and health. WHOOP membership includes free hardware (the all-new WHOOP 4.0), a coaching platform to optimize your lifestyle, and a community of top performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts and anyone looking to improve their performance. WHOOP is the Official Fitness Wearable of the PGA TOUR, Women’s Tennis Association, LPGA Tour, and EF Pro Cycling. It is also an Official Recovery Wearable of the NFL Players’ Association. Studies show WHOOP can positively change behavior, increase sleep and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.