At WHOOP, our mission is to unlock human performance. We exist to improve your life, not invade it. We believe this should be the standard for all companies providing wearable devices.
We believe you should be in control of your personal data. Consistent with this belief:
We prioritize the accountability and the security of your personal data. Our policy is that a member’s personal data is not to be accessed or shared by anyone at WHOOP without an explicit need to do so. Consistent with these priorities and our policy:
Our business model is to provide highly valuable product experiences and services to our members in exchange for membership fees. As such, we never sell our members’ personal data. This is our promise. Because of how broadly the CCPA defines “sale,” we want to be clear that we use third party cookies and other tracking technologies.
Our members provide us with an unprecedented amount of accurate physiological data that is collected by their WHOOP strap. This information includes heart rate, heart rate variability, sleep duration, respiratory rate, skin temperature, blood oxygen saturation level, data such as the type of activity engaged in and the duration of physical activity, and any additional information members chose to enter when using WHOOP services (collectively, “wellness data”).
We use aggregated or de-identified wellness data that no longer identifies a particular individual (and is thus no longer personal data) to help answer important questions about human performance and further explore what it means to be optimal. We believe we have a responsibility to create an ever-better experience for our members by identifying and sharing cutting edge insights. We will always look to provide new content and product features, improve and customize our services (including determining and reporting on trends, sleep, strain, and recovery), and develop thought leadership in the area of human performance. We hope your experience with WHOOP will improve over time as our membership base grows and we continue with our mission to unlock human performance.
Like all other companies, WHOOP may from time to time receive requests for member data from third parties, like governmental entities (including law enforcement) and private parties engaged in civil litigation. Here are the key principles we stand by when evaluating these requests:
If you are concerned about the privacy of your WHOOP data, you can delete it at any time by exercising our self-serve options, either in the WHOOP app or navigating to the data management section of whoop.com.
We know privacy and security are important to you. We are committed to making WHOOP the best tool to monitor and understand the body. We will continue to be transparent about our privacy and security practices as we grow alongside our membership.