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- Press Release
WHOOP Joins Forces with Diplo’s Run Club to Celebrate the Intersection of Music, Wellness, and Community
The first New York 5k will welcome 12,000 runners on October 25th, in Flushing Meadows Corona Park in Queens.
Boston, MA - October, 25 - WHOOP, the human performance company, is proud to announce its partnership with Diplo’s Run Club (DRC), a global running community founded by world-renowned DJ and producer Diplo. What began as Diplo’s personal journey with running for mental clarity has quickly grown into a cultural movement that blends fitness, music, and community.
DRC is a series of 5K runs followed by Diplo performances in eight cities across the country in late 2025 and early 2026. WHOOP will be activating at select stops including in New York and Miami, providing expertise in performance and recovery to runners in high-energy, wellness-driven environments.
A Movement at the Crossroads of Culture & Wellness
Diplo’s Run Club represents the next chapter in the running renaissance, making running more social, accessible, and joyful. With running seeing a resurgence among Gen Z and Millennial audiences, DRC taps into the momentum by turning performance into celebration. It’s a mini music festival with Diplo and friends.
Running also plays a central role within the WHOOP community. It is the third most logged activity across all WHOOP members, accounting for 10% of total activities, a trend that holds steady across gender, geography, and motivation. Among male members, running is tied for the third most logged activity at 9%, while among female members it ranks third at 10%. For performance-focused members, it similarly holds at 9%. Even as walking has risen in popularity, particularly among wellness-focused and older members, running remains a core cardiovascular activity for WHOOP members.
For WHOOP, the collaboration underscores powerful brand synergies: Diplo’s global influence brings cultural credibility; DRC’s blend of movement, music, and community aligns with WHOOP’s values; and each event provides authentic opportunities to engage with a high-intent wellness audience.
The DRC Experience
Every stop on the DRC tour will feature a timed 5K run complete with bibs, water stations, finisher medals, and Diplo himself lacing up alongside participants. The race will flow directly into an outdoor afterparty - a festival-style gathering with live music and 10–12 brand activations. At the heart of this celebration, WHOOP will have a Recovery Station, designed to showcase the brand’s recovery and performance ethos. Runners can recharge at the Recovery Station with Normatec boots, foam rollers, and massage guns, while live WHOOP data is displayed through app integrations to provide real-time insights. The booth will also be built for social-first moments, where attendees can wear WHOOP, capture live heart-rate photos and videos, and share their branded experience. Diplo is expected to visit the WHOOP booth at each stop, creating valuable social content that extends the reach and impact of the partnership.
2025-26 Event Schedule
- October 25—Queens, NY—Flushing Meadows Corona Park* first key activation
- November 8—San Diego, CA—Gallagher Square
- January 17—Miami, FL—Bayfront Park *likely second key activation
- January 24—Phoenix, AZ—TBA
About WHOOP
WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP 5.0 and WHOOP MG offer groundbreaking health innovations, including cardiovascular health features; Healthspan which quantifies Pace of Aging and provides members with their WHOOP Age; and first-of-its-kind wearable Blood Pressure Insights. WHOOP is the perfect health companion for anyone looking to optimize their health and performance. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. WHOOP is available to ship in 56 markets worldwide and the WHOOP app is available in English, French, German, Italian and Spanish (Latin America). WHOOP can be purchased on Amazon across the U.S., U.K., and Australia, as well as Best Buy (U.S.) Dick’s Sporting Goods (U.S.), Flipkart (India) and Virgin Megastore (GCC), and more.
To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.
About Diplo’s Run Club
Diplo’s Run Club is a nationwide 5K and mini music festival series that blends fitness, music, and community in a first-of-its-kind experience. Launched in 2024 by Grammy-winning artist Diplo, the series attracted over 20,000 runners in its debut and expanded to eight U.S. cities in 2025–2026. Each event features a daytime run followed by a live DJ set from Diplo himself, celebrating health, movement, and connection. For more information, please visit www.diplosrunclub.com.
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