WHOOP Honored with Consumer Electronics Industry Performance Award from Circana

Boston – Jan 6, 2026 – WHOOP, the human performance company, today announced it has been named an award winner in Circana's 2026 Consumer Electronics & Home Electronics Industry Performance Awards.  WHOOP won Fastest Turning Brand Per Item for the Fitness Trackers category.

Aligned with the annual Consumer Electronics Show (CES), this prestigious annual awards program acknowledges outstanding achievements in the tech and home industry based on top increase in market share, fastest turning brand per item, and top e-commerce market share gain. This year is the tenth year of the awards program. 

WHOOP is a wearable health and fitness coach designed to help individuals unlock their full potential. Through a distraction-free wearable and app, WHOOP provides continuous insight into how daily behaviors impact recovery, sleep, training, and overall health — empowering members to make informed decisions and achieve peak performance. 

Founded by Will Ahmed, WHOOP was born from his deep passion for understanding human performance. Drawing on insights from the world of athletes, Ahmed set out to create a technology that goes beyond surface-level metrics — providing continuous, personalized feedback to help individuals optimize recovery, sleep, and training. The result is a platform rooted in elite sports science, now empowering a global community to achieve their best, both on and off the field.

About WHOOP

WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives. The WHOOP membership delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health. WHOOP wearable devices, including WHOOP 5.0 and WHOOP MG, feature groundbreaking innovations such as cardiovascular health screening (including an FDA-cleared ECG), Healthspan to measure Pace of Aging and WHOOP Age, and the first-of-its-kind wearable Blood Pressure Insights. 

Founded in 2012 and headquartered in Boston, WHOOP has raised more than $400 million in venture capital and ships to 56 markets worldwide.  To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube. About Circana
 

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.