PR Firms

Five years ago, PR firms relied on press releases, events and guerilla initiatives to generate awareness, gin up news and influence audiences. Today, they're more likely to rely on new media tools like Facebook and Twitter to engage reporters and connect directly with audiences.

Just when Web 2.0 tactics started to make sense, now it's mobile's turn.

Every single reporter, journalist, blogger, columnist and cave-dwelling human with a pen has a mobile device on them, near them or with them. That makes them pretty darn important, especially since breaking news waits for no one.

So what's your mobile strategy? How are you leveraging the mobile medium to:

• Tell your clients' stories
• Expand awareness about new products
• Repair a bruised brand
• Establish momentum in the marketplace?

If PR is corporate storytelling, then why not make it as personal as possible by engaging individuals' on their most personal devices: mobile phones.

By leveraging Whoop, PR firms can now:

• Distribute rich content directly to a journalist's mobile device
• Instantly engage individuals at an event
• Touch more people in more personal ways precisely when it matters most
• Add mobile to your portfolio of services

Ping us and we'll show you precisely how to add mobile to your portfolio.